- Criterion A - Rationale (2/2)
The work word count is between the words limit. It,
clearly, show that the work had a thought process;eg. It present an
intended audience, source of publication. As well the overall purpose
on the intended audience is presented. In relation of the formal
aspect a justify paragraph is not presented, not deduction of points
though.
- Criterion B - Task and content (5/8)
In relation of the text content itself there are
clues of knowledge related with the part 1 of the course, and
furthermore of other parts of the course there are mentions of
language and mass media, in the Coca Cola and Pepsi campaigns
examples. There is an attempt of reaching to one conclusion of how
language works, it show some ideas related with the constant change
in language. There is an opinion present in both indirect and direct
way, this last one is a mistake, because on of the characteristics of
the editorial, by excellence, is to not present and "I..."
statement, because is the opinion of a newspaper, not of an
individual. The last thing to reference is that the text makes
reference to another texts and works, that, in it's principle, is not
a bad thing,by the contrary is a good option to prove a point and
persuade the reader, but the mistake in this case is that it mention
another newspaper and news networks. It's very rare, for not saying
impossible, that one of the networks mentions another for articles
and news that they present to prove a point they are trying to make
(it's a business after all).
- Criterion C – Organization (4/5)
In an
overall the organization is pretty good, its coherent and make sense.
It follows the editorial structure well (except of what is mention on
Criterion B). The major mistake is in the starting ideas of
paragraphs 5 and 6, they start with a question this brakes, a little
bit, the sense of coherence; they are related with the topic, but are
planted out of nowhere.
- Criterion D – Language and style (5/5)
It
present an appropriate language to the nature of the selected text,
as well it does not present a complex language; the most complex
terms are explain, and it's in a formal way, this in coherence with
the idea of an editorial, the opinion of the newspaper. As well there
is presence of sophisticated language , such as “jargon” or
“English-biased”, this goes in hand with the intended audience, a
highly literate reader.
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